![]() Sigrid’s first single came out when she was 17. It gives a bit more intimacy with Sigrid and is playful with her character. But you know, we’re coming from graphic design and post production so animation feels really natural to us. We hope that it’s a section the fans can relate to. We wanted to mix styles here and show Sigrid in many different ways. Was there a particular reference for the animated sections near the end of the video? And London is the centre of the music business and it’s still very strong creatively. Yes, the locations look great, and we love the atmosphere as much as we love English cinema. It was so impressive on set, and sort of dangerous with the handheld camera. ![]() We were so pressed for time that we had to improvise a choreography with the pyro, and the camera moves. When you need a shot to start at daytime and jump into night time instantly, there’s nothing you can ask the sun to help you unfortunately! We still make things that look quite technical, but we’re pushing for the human factors to take more and more space in it. Were there any technical puzzles to solve for the video?ĪB/CD/CD: As we go, we tend to go less technical to feel more free and for the artist to feel more free as well. Sigrid’s interaction with the camera is very strong.ĪB/CD/CD: Yeah, there was no precise image, but her, an environment and the idea that it changes instantly. The track and the idea of a sucker punch itself is quite visual already. Were there any images the track instantly put in your head?ĪB/CD/CD: For us there was something quite obvious. We spoke with Camille and Clément, and producer Ailsa Vanessa Tapping and Forever EP Sasha Nixon, to find out more about working with the youth of 2018, stopping time, and causing trouble as teenage stoners. The video is a 3.28 jolt that leaves you spinning. And then near the end, the world transforms into an animated wonderland for good measure. ![]() The video for Sucker Punch brings as much moxie and confidence to bear as does Sigrid herself, her upfront self-possession evident from her to-camera opening shot. Sucker Punch sees AB/CD/CD flexing their match-cut skills, choreographing dancing with timed pyro, and sudden light-switch changes from day to night.Īmidst wrapped-up sports cars hinting at the swag beneath, hordes of dancing ghosts and a marching band in pursuit, Sigrid’s swagger is undiminished. She rules her world, stomping on a pile of dead computers, a piano and a sportswear in succession. With endless invention, ambition and Gallic refusal to accept ‘no’ for an answer, AB/CD/CD (Clément Dozier and Camille Dauteuille) create music videos that layer dizzying combinations of practical effects and setups with graphics, animation and camera movements, and add value beyond the number on the budget.Ī perfect match, then, for 22 year old Norwegian singer Sigrid. How do you handle the force of nature that is Sigrid? Davo McConville asks the people behind the video for her latest banger, Sucker Punch, filmed over two very busy days in various South London locations in September.
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