![]() You might think this is a great way to tell Google “hey! I want to rank for this term.” Instead this is telling google “hey! This image might be spam, Bury me in search results.” Keyword stuffing is when you use your keyword way too many times. When naming images for SEO, you’ll want to make sure you avoid “keyword stuffing.” There is indeed a bad way to name your image filenames. 3.) Don’t “Keyword Stuff” When Naming Images for SEO Honestly, it doesn’t really matter whether you use all lowercase or capitalized letters. □□♀️ This is much better than “ exoticresortinubudbali.jpg” as this will make it harder for Google to understand what words are in this filename. So if you want to name your image file “exotic coastal Resort in Ubud Bali” then your filename would look something like: Just include hyphens between each word to separate them. Think of it as a way to rank for other related keywords. So if you have 10 images for a single product, you’ll use your keyword 1x and then for those other 9 images, you’ll want to use different (but similar) language. If you have an eCommerce store and sell products, you might have more than one image for a product. I recommend doing keyword research to find search phrases that have a low competition (easier to rank for) and a high search volume (meaning people are Googling this term a lot).įor example, if someone searches for “blue leather purse with tassels, hopefully you’re the website that Google displays to millions of people. Keywords are words, phrases and search terms that you want to rank for. Ranking for a term is a great way to get shown on Google Images which can drive organic (unpaid) traffic to your store.Īnother tip is to use keywords in your filename. It’s a good idea to use keywords in your image filename because this signals to Google that you want to rank for this term. In this section, I’m going to explain the right way to name your images so that you can start showing up on Google search results. If you image is of a blue leather purse with tassels than it wouldn’t be a bad idea to name your filename “blue-leather-purse-with-tassels.” How to Name Images for SEO the Correct Way Google reads your image filenames to make sense of the content and this small factor can help you out in a big way. Remember that Google is a blind robot that can’t see your image. Be very descriptive to get your point across.Īnswer the question: What are we looking at? Great! But what does that really mean? Tell Google what’s in your image. The way to fix this is is to re-name your filename something that means something. After all it’s just a bunch of numbers and letters that offers no real information or meaning. The problem with default filenames is that they tell Google nothing about your content. When you save a video or image on your computer, your camera is going to give it a default filename.Ī default filename for an image might look something like: IMG_4564.jpg What should I avoid doing when naming images for SEO?ĭefault filenames are you enemy.What is the format for image filenames?.Should I use keywords in my image filename?.How do I name my images for SEO the correct way?.Why is naming images for SEO important?.What’s the problem with default image filenames?.After following some of my tips, you’ll be on your way to ranking on the first page of Google Images. In this article, I’m going to teach you everything you need to know about naming images for SEO.ĭon’t worry, this intimidating topic is actually quite easy to learn. The more Google knows about your website, the better chance you have of being displayed in search results. Image SEO is great for helping Google understand more about your website. Naming images for SEO is an important opportunity that you don’t want to miss out on.
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